CASE STUDY: Cooking for Geeks (2015)
Just three weeks before Christmas 2015, the phone rang – it was my colleague James at Sales Impact 360 asking if I could help spread the word about a second edition cookbook keen to boost its pre-Christmas sales.
The answer was yes (of course)– but with time limited and most of the national media’s gift guides long since put to bed, the focus had to be on the ever-popular community of food and drink bloggers.
In just three weeks more than 50 copies of the book were sent out to bloggers and journalists to review, all with pre-Christmas write-ups and online 'last minute gift guide' inclusions in mind.
More than 30 pieces of coverage were achieved in a very tight window—all of which extolled the virtues of the book, used its quirky imagery and ideas, and included a link to an online retailer.